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Kawaii Nation was founded in May 2015 by two best friends with the goal of providing stylish and affordable clothing and accessories inspired by Asian pop culture. Since opening our first store in San Francisco, USA, the Kawaii Nation team has since grown to include designers, customer service representatives, and manufacturers from around the world dedicated to providing the best online retail experience!

Our Mission at Kawaii Nation is to provide as much value to the world as possible - the majority of our products are handmade, with emphasis on quality at affordable prices. But there’s always more we could do to change our planet for the better - and with your help, we can.

With Every Purchase You Make,
We Donate One Bo

We're thrilled to support The Book Bus, an amazing charity that donates books to kids in Africa, Asia and South America. Over the last ten years, The Book Bus have opened reading schemes in Zambia, Malawi, and Ecuador where over 100,000 children now have books that are relevant and accessible to read. With every purchase, we donate one book to the partner schools of The Book Bus.

Together, we can make a difference. 

If you have any questions or concerns, give us a shout at

Stay Kawaii ❤️